Sales Coach — Sales Leadership Coach — Conversion Strategist

Customers want to say yes.
I coach teams to lead them there.

15+ years improving conversion, close rates and revenue performance across Australia, New Zealand and Asia — by changing how salespeople show up, not just what they say.

Start a conversation See the frameworks

15+

Years coaching sales & leadership

Regions — AU, NZ & Asia

Signature frameworks — UNZIP, CARE, CLOSE

About me

Sales and Sales Leadership Development and Coaching — across Australia, New Zealand and Asia.

I'm a Sales Coach, Sales Leadership Coach and Sales Conversion Strategist based in Melbourne, working with clients across Australia, New Zealand and Asia. My focus is on how sales conversations are led, both internally and externally, and how a salesperson's state, presence and intention directly shape whether a customer commits.

That focus has taken shape as three proprietary frameworks (UNZIP, CARE and CLOSE), a book — Selling with Yes-Energy — and development programs built for real teams, integrating NLP, neuroscience and sales psychology to strengthen capability, consistency and leadership effectiveness.

Core philosophy

Increasing conversion starts with the salesperson, not the script.

Customers don't say no because of price or product. They say no because of what a salesperson unconsciously projects — hesitation, pressure, over-attachment, or self-doubt.

I coach sales teams and leaders to increase conversion, shorten sales cycles, and build consistent "yes energy" throughout the sales process — integrating NLP, neuroscience and sales psychology to strengthen capability and consistency.

server energy — builds safety closer energy — leads the decision

What I do

Coaching for the people who sell, and the people who lead them.

For sales teams

Increase sales conversion and close rates
Lead the customer buying experience with confidence
Build "yes energy" throughout the sales process
Apply closer energy vs. server energy intentionally
Reduce objections by removing internal interference

For sales leaders

Coach with precision and influence
Build accountable, high-performing teams
Strengthen communication and leadership presence
Drive consistent commercial outcomes

Signature frameworks

Proprietary models, built from the field.

Developed and refined across 15+ years of coaching sales teams and leaders.

Consultative selling

UNZIP

A consultative selling and leadership model for uncovering what's really driving a customer's or a team's decision.

Customer communication

CARE

A customer-centred communication model that keeps salespeople present, curious and credible through the conversation.

Closing & commitment

CLOSE

A model for confident closing — helping salespeople ask for commitment without pressure or hesitation.

The book

Selling with Yes-Energy

A guide to the neuroscience of connection, the psychology of commitment, and the kind of leadership that helps customers say yes — not because they were persuaded, but because they felt safe, seen and supported.

"This is not another sales manual. Sales is human. Let's honour that."

Where "No" Really Comes From

Most refusals start internally, long before a customer voices an objection — shaped by unconscious emotional cues, not price or product.

Yes-Energy and the Nervous System

The brain looks for safety before logic. Building "yes-energy" means leading a customer's nervous system from uncertainty into safety.

Server Energy vs Closer Energy

Every conversion needs both energies in sequence — server energy to build safety, closer energy to lead the decision. Misalignment, not skill, creates resistance.

Responsibility Without Pressure

Responsibility means guiding the buying process with clarity, not force — especially when customers can't or won't lead themselves.

Why NLP and Neuroscience Work in Sales

Used ethically, NLP and neuroscience help salespeople regulate their state and speak with congruent certainty — aligning with the customer, not controlling them.

The Commercial Outcome

Grounded certainty is scalable and trainable — improving conversion rate, sales cycle length, and team consistency, with tactical empathy turning tense negotiations into win-wins.

Get the book

Programs delivered

Development series built and facilitated for real teams.

A sample of the coaching and facilitation programs designed for client organisations.

Client Sales Program

Development Series

A multi-session group and coaching program covering customer engagement strategy, cognitive bias in the sales conversation, and the neuroscience and NLP behind how customers make decisions — helping the team hear "yes" more often, with measurable growth in performance and results.

ConversionSales performanceCustomer engagement

Client Leadership Program

Leader as Coach

A leadership development program built around closing the gap between knowing and doing — helping leaders establish standards and manage a climate where people are self-motivated toward mastery.

Coaching framesLeadershipTeam climate

Facilitator resource

A Smidge of Neuroscience + NLP

A session unpacking how language shapes perception and decisions — covering cognitive biases like the anchoring effect, and how sensory, congruent language helps a salesperson build trust rather than trigger resistance.

NLPNeuroscienceCognitive bias

Leading Conversations e-Bite series

Leading Objections

A short-form coaching series using the A.C.T. principle — Acknowledge, Create, Together — giving salespeople a clear, calm way to work with objections instead of pushing past them.

Objection handlingNLPe-Bite series

Behavioural styles workshop

Selling Through the Enneagram

A practical session on using the Enneagram to recognise a customer's core motivations and communication style in the moment, so salespeople can adapt their approach and build trust faster.

EnneagramBehavioural stylesCommunication

Customers want to say yes.I coach teams to lead them there.